Hi, I'm Lynsey.
I am an empathetic and highly adaptable product designer with an obsessive-like love for user experience and research. With a passion for data-informed simplicity, I'm all about advocating for the user and designing delightful interactions to make the web a better, safer place.
COMPETENCY & Skills
Product Design, User Research & Testing, User Experience Design, Campaign & Branding, Interaction Design, Project Management, User Interface Design, Mobile Design, Web/Dashboard Design, Marketplace Design
Interviews & Surveys, Contextual Inquiry, Information Architecture, Usability Testing, Competitive Analysis, Affinity Mapping, Statistical Analysis, Diagramming, Data Visualization
Person Creation, Storyboarding, Sketching, Wireframing, Design Concepts, Prototyping, Low to High Fidelity
General Assembly UX Design Immersive
Florida State University BS in Psychology
HONORS & AFFILIATIONS
Sigma Alpha Lambda
Ladies That UX
Sketch, Axure, Principle, Photoshop, Invision, InDesign, Marvel, Flinto, Zeplin, Illustrator, Keynote, Adobe Creative Suite, Airtable, Framer X
Product Designer - FARM'D, 2018
Took a pre-MVP marketplace concept for a small startup with a 3 person tech team and designed a fully functional web application for 3 user types. I led all aspects of the design process from user research, customer journey mapping, style guide creation, reworking site maps & user flows, high fidelity wireframes, prototyping & usability testing, making decisions on direction, through QA to release. The business raised 1.5M of fundraising, grew to 50k a month in revenue, and won “Best New Startup" at the ATL Product Hunt Finals. View Case Study.
DIGITAL Product Designer - ONCUE TECHNOLOGIES, 2016 - 2018
OnCue Technologies originally hired me on contract just to redesign one tablet app, but it turned into so much more than that. These are a few of the projects I worked on while I was there:
BevTv Ad Network: I redesigned a desktop & mobile dashboard for two user types, redesigned an ecommerce tablet app, and connected & designed screens for enomatic machines. I also led a team design sprint, hosted A/B testing, observed users, updated user flows, designed from sketches to high fidelity, designed and tested interactions, and worked with the developers to build, QA, & release all products. The tablet app won first place in the "Best Multi-Case Floor Display" category at Beverage Dynamics magazine's Advertising and Promotion Awards. The company now has Jim Beam, Hornitos, Anheuser-Busch, Liquor.com & more as clients.
Sellr & Shoppr: I worked with a small startup to create a user-friendly solution that engages shoppers online & in-aisle to help drive traffic and sales for store owners. I designed a mobile app for shoppers, updated the MVP tablet app in beverage stores, and designed a desktop dashboard and a mobile app dashboard from UX research through QA & release. There are currently 250k+ monthly shoppers, 5M+ monthly impressions with a 5.6s avg. dwell time. 400+ tablets have been installed across US and Canada & apps are available for download.
HealthMe: helping shoppers make educated decisions about OTC medications & supplements
Hackathon 3rd Place Winner, Public defenders, 2016
During a 48-hour hack-a-thon I worked with a small, all female team to dream up, design, and build Guardian. I designed and prototyped the desktop web app and a corresponding mobile app which got a media feature after we won 3rd place. See Case Study
Project manager & UX Designer - QuasarBlu, 2016
I worked with a small team to redesign an MVP social media app with new onboarding, new user profiles, a new messaging system, and overall better app flow. During this project I led UX research, created data-based personas, defined user flows, sketched & wireframed, user tested, led a design critique, prototyped, & delivered design assets. The redesign improved weekly user retention by 13% and user engagement increased on average by 8 min/session. See Case Study
Game Concept Designer - charity:water, 2016
As a passion project to raise awareness about the world's water crisis, I designed a mobile game from conception including user research, surveys, persona creation, comp analysis, sketching, usability testing, high fidelity design, & defining game mechanics. See Case Study
Sales and Leasing Consultant - RAM Partners, 2015
Maintained an occupancy rate of over 90%. Assisted in developing marketing plans, internet ads, print ads and marketing copy. Conducted quarterly rent comp studies.
Special Events Coordinator - American Heart Association, 2014
Aided in the planning, promotion, and production of Heart Ball’s and related events. Planned all aspects of events such as entertainment, decor, photography, rentals, and food/beverage. Designed all signage and marketing collateral for events.
Research Assistant and Lab Manager - Eckel Lab, Johnson Lab, and Keel Lab, 2013
Throughout undergrad, I worked as a research assistant in multiple labs administering research tests, collecting and analyzing data. I conducted interviews, diary studies, surveys, eye tracking tests, and A/B tests.