Every experience can be designed to be better & this is my process:
Step 1: User Research, EMPATHY, & UNDERSTANDING
My process adapts to each unique project I work on; the core of my process remains consistent and it always starts with research & understanding. I’m sharing with you some examples of the different tasks and activities I use to empathize with users and make sure that I am solving for the right problems.
OBSERVING AND INTERACTING WITH USERS
Because empathy is core to my design process, I believe that spending time with users, ideally in the environment they use or want to use your product in, is critical to success. From zero to a million users, direct observation, qualitative interviews, and interactions are core to creating world-class digital products.
All businesses have needs and I make sure to put an extra emphasis on not only satisfying those needs, but also finding any extra hidden gem opportunities there may be. I'm looking for answers to these types of questions: What features are an absolute must for the stakeholders? What is the abandonment rate and where is it happening? What things do customers complain about or ask for most often?
I will use these insights to continue to direct the research process and to ensure that the design changes I eventually make will add value to the business & those behind it.
OTHER TASKS IN THIS STEP MIGHT INCLUDE: Data analysis & research synthesis, defining user scenarios, completing a task analysis, compiling a project plan, and defining success metrics.