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BevTv: ad network to simplify beverage store marketing

 

link to Sellr case study

BevTv is an ad network

Shoppr didn’t really take off for shoppers placing order ahead of time, but it did get them more interested in the store and return rates are up. prove it. Tablets get a lot more attention when the liquor brands are involved, need to be more customized. Enomtic for  wine tastings. New tablet app, enomatic, dashboard for store owners & dashboard for brands - ad manager. BEAM display - having Brand verified products/cocktails

Shoppr not getting a lot of traction, tablets still not effective, needs to be more customized, some stores have wine or whiskey tastings with enomatic machines.

Beam hired us to make them a tablet statiuon & we have started getting interest by other brand reps who want to be able to edit their product information & add custom cocktail recipes to the tablets.

- Also to increase the number of stores on the sellr platform by making it easier for new stores to signup and get going.

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BevTv - Desktop - Account Manager Reports.jpg
New Tablet App - Home.jpg
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Research

Team design sprint, client website A/B testing, observe enomatic customers, BEAM tablet station - comp analysis Ad manager

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WHAT I LEARNED:

DESIGN

enomatic machines, shoppr,

GOALS FOR PROJECT (BRAND?):

  • - Brand Dashboard: ad management: acct rep, acct mgr, store owner

  • - new tablet app: as as screensaver, new browse screen, content sketches, wireframes

  • - store owner desktop dashboard: website, products, scheduled content, audience, reports

Shoppr Sketches.png

TESTING

testing in-house lab & instores & remote

In office testing lab for the tablets

In office testing lab for the tablets

ITERATIONS:

  • - tablet: changed entire app. added text/email to self

  • -store owner: new onboarding - sitemap & userflow - billiing

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Enomatic Research 

intro about what wine tastings & doing user research to help make them better

Some of the stores had enomatic machines in them that would be used for wine tastings. I attended a wine night and observed  the main problems are that 

- no one knows what to do. each person gets 2 pours with each wine card. each enomatic station has 2 sides with 8 options a side. Users walk up to the machine, stick their card in and then PRESS AND RELEASE the pour spout - outher wise it spills all over them

Ideas - related tablet app 

- also putting into about the wines on the screen

Sellr Dashboard 

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New onboarding / plans

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AD MANAGER

 

requirements for this - and comp analysis

for brands and store owners

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brand Ad Manager

acct ad manager

products / campaigns

new Tablets

finally time to redo the tablets - whole new app with new backend (link to sellr case study) We decided to display brand ads on the home screen when the tablets aren’t in use and to change the landing screen to have lots of information and products / recipes you can start browsing immediately. (as opposed to the 3 buttons from before) - browse screen with filters & search - product detail with related cocktails and vs.versa

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 Enomatic machines

 
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customer FEEDBACK

Here is what some of our customers have said:

We like talking to our customers. We like being involved with our customers. It is not a substitute for our excellent customer service. But it is definitely a compliment. -Mac

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Results

link to download on app store & android store

Sellr Demonstrating Beverage Marketing Technology at Atlanta Tech Village - read about it here!

link to more news articles recently

 
 
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link to bev dynamics award article

First place in the "Best Multi-Case Floor Display" category at  Beverage Dynamics  magazine's Advertising and Promotion Awards.

First place in the "Best Multi-Case Floor Display" category at Beverage Dynamics magazine's Advertising and Promotion Awards.